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Runescape Gold

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Runeacape game has remained somewhat stable


If you've been following U.S. retail Runescape Gold game sales for the last several months, you've probably noticed a pattern. Sales have been down for months on end, and perhaps as expected, that trend continued in June.According to data from the NPD Group, the retail Runeacape game sales for the month saw a 29 percent decline to $699.8 million, down from $989.5 million in June 2011. Sales fared a bit better than they did the month prior, though that was partially because the NPD Group's data for June also covered the end of May.Despite the overall soft sales at retail, the NPD Group pointed out that this data only covers 50 to 60 percent of the total consumer spend on Runeacape games.

The company estimates that customers spent as much as $491 million on digital sales last month, and when factored in with used Runeacape game sales and rentals, the NPD Group estimates that the total industry spend reached $1.36 billion.Keeping in line with the rest of the year so far, June saw relatively few new Runeacape game releases, and retail software sales including PC dropped 27 percent to $362.8 million. Warner Bros.' Lego Batman 2: DC Super Heroes led the software charts for the month, and the NPD Group reported that it sold 450,000 units across seven platforms.

The NPD Group's Anita Frazier noted that despite the drop in the total number of new releases, the amount of money made per Buy Runescape Gold game has remained somewhat stable. She said that publishers are producing 4 percent fewer units of software for the first half of 2012 as compared to 2011, but are still generating 2 percent more revenue on average."This shows that while new launch performance is relatively stable, it is the sheer reduction in the number of launches that is contributing to the overall softness we are seeing in software so far in 2012. The decrease in new launch volume accounts for 41 percent of the net unit decline and 47 percent of the net dollar decline from first half of 2011,” she said.